Angel Care
Plain-language rewrite and WCAG 2.2 AA accessibility — 3.1× organic visibility and 2.2× enquiry form starts.
Challenge
NDIS participants and their families were reading a site written for auditors. The language was dense, the structure was confusing and accessibility gaps blocked real users.
Solution
We rewrote the site in plain language, rebuilt templates for WCAG 2.2 AA conformance and aligned content with how families actually search for care.
Process
- Discover — Stakeholder interviews and content audit against WCAG 2.2
- Design — Readable typography, contrast-safe components and simplified IA
- Build — Accessible WordPress components with automated and manual testing
- Grow — SEO content clusters around participant and family intent
Results
Organic visibility rose 3.1×, the site achieved WCAG 2.2 AA conformance and enquiry form starts increased 2.2×.
Technology stack
Services
Got questions?
Who was the site written for before?
Content was written for auditors and compliance reviewers, not NDIS participants and their families trying to understand services quickly.
How did accessibility affect SEO?
Semantic structure, plain language and proper headings improved both screen-reader usability and how search and AI systems understood the entity.
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