PPC, Social & Content Marketing

Ad spend tied to pipeline, not impressions

Most agency reporting is a magic trick: impressions up, clicks up, engagement up — pipeline flat. The metrics that sound good in a monthly deck are not the metrics your CFO asks about.

We manage every channel against cost per qualified lead — a lead your sales team would actually call back, defined together before launch and verified in your CRM. When that’s the number on the dashboard, every optimization decision gets simpler: cut what produces form-fills from job seekers, scale what produces buyers.

Tracking first, spend second

Before a dollar of budget moves, we wire the measurement: GA4 configured around your funnel, conversion events that match real sales stages, CRM integration so closed deals attribute back to the click, and call tracking where phones matter. It’s unglamorous work and it’s why our optimization decisions are based on revenue signal instead of platform-reported conversions that flatter the platform.

Channels, chosen by where your buyers are

• Google Ads — search, Performance Max and Shopping for demand that already exists
• Meta — prospecting and retargeting where the creative does the targeting
• LinkedIn — B2B audiences worth their higher CPCs when deal sizes justify it
• TikTok — younger consumer audiences and creative-led categories
• Content and email — the compounding channel: articles that answer buyer questions, nurture that converts the not-yet-ready

We’ll also tell you which channels not to fund. A $3k budget spread across four platforms buys four sets of noise; concentrated on one, it buys learnings and leads.

Landing pages: where ad budgets go to die

The most common paid-media failure isn’t targeting — it’s sending expensive clicks to a slow, generic page. Our ads team sits next to the designers and developers who build landing pages for a living, so message match, page speed and conversion layout are part of the engagement, not someone else’s problem.

Recent results from this combination: cost per lead down 38% in a quarter and qualified leads up 2.1× year over year for accounts where we controlled both the ads and the pages.

Honest reporting, in writing

You get live dashboard access — the same view we use, including the campaigns that are underperforming and the plan to fix them. Monthly calls are strategy sessions about next quarter, not slide-by-slide defenses of last month. And if a channel isn’t working for your business, we’ll recommend pausing it, even when that shrinks our own scope. That’s what keeps clients for years instead of quarters.

Start with a free account audit

Already running ads? We’ll audit the account — structure, tracking integrity, wasted spend, creative fatigue — and record the walkthrough within 48 hours. Starting fresh? A scoping call gets you a channel plan, budget recommendation and realistic timeline in writing.