Free Landing Page Audit
Nineteen checks on the things that actually decide whether a visitor converts, headline clarity, CTA hierarchy, form friction, proof, and how much your page distracts from its own goal.
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This free landing page audit scores any page on 19 conversion factors: value proposition clarity, above-fold CTA presence, CTA count and contrast, form field count, social proof, trust signals, message match and distraction ratio. It returns a 0–100 score with specific, ranked fixes. No signup to run.
What this tool checks
Headline clarity
Value prop strength, length, specificity
CTA hierarchy
Above-fold presence, single action, contrast, wording
Form friction
Field count, required fields, input types
Proof & trust
Testimonials, named attribution, guarantees, badges
Distraction ratio
Nav links vs the one thing you want them to do
Message match
Does the title, H1 and CTA tell one story
How scoring works
Every weight is published. Category totals sum to 100.
Free preview vs unlocked report
Run first. Verify only when the sample issue proves the scan is useful.
Why it matters
A landing page has one job. Most fail it by trying to do four. The pattern is predictable: a nav bar with twelve links, three competing CTAs pointing to different destinations, a seven-field form, and a headline that describes the company instead of the visitor's problem. Each of those is individually defensible and collectively fatal. This audit measures the distraction ratio directly (how many exits you offer versus how many conversions) alongside the mechanical friction points. The fixes are usually subtraction, not addition, which makes them the cheapest performance gains available to you.
Methodology
Paste any public URL
We fetch the page the way a browser and crawler would, no login walls, no probing.
Collect signals once
HTML, headers, robots/sitemap, and optional Lighthouse lab data feed every tool from one pass.
Score with published weights
Each check has a fixed weight that sums to 100. N/A checks leave the denominator so empty pages aren’t unfairly punished.
Preview free, unlock the rest
See your score and the top issue immediately. Verify email for the full checklist, fixes, and PDF.
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We’ll turn this report into a scoped build plan, not a slide deck.
Free Landing Page Audit FAQs
What counts as a landing page?
Any page with a single conversion goal. It works on homepages too, though homepages legitimately carry more nav links.
How is this different from the Conversion Rate Audit?
This focuses on page design and message. Conversion Rate Audit weights the funnel mechanics, tracking and speed-to-conversion more heavily.
Does it test my page against real users?
No, it's an automated heuristic audit against established conversion patterns. It won't replace user testing, it tells you what to fix before you spend money on testing.
Why does it flag my nav bar?
Nav links are exits. On a page with one goal, every extra link is a competing option. It's flagged, not condemned, you decide.
Does it work on pages behind a login?
No, the page must be publicly accessible.
Can it check my ad landing pages?
Yes, and message match between ad and page is exactly what check LP-13 measures.
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