Free Conversion Rate Audit
Eighteen checks on the mechanics between a visitor arriving and a lead landing in your inbox, CTAs, form friction, proof, mobile blockers, and whether you're even tracking it.
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This free conversion rate audit scores a page on 18 factors affecting whether visitors convert: CTA presence and dominance, conversion path availability, form field count, required fields, trust signals, social proof, value proposition clarity, risk reversal, mobile tap targets, page speed and conversion tracking.
What this tool checks
CTA effectiveness
Above-fold presence, visual dominance, wording
Conversion path
Is there a way to convert, and how many steps
Form friction
Total fields, required fields, unnecessary phone requirement
Proof & risk
Social proof, quantified claims, guarantees
Mobile blockers
Tap targets, speed, layout shift near the CTA
Measurement
Analytics and conversion tracking presence
How scoring works
Every weight is published. Category totals sum to 100.
Free preview vs unlocked report
Run first. Verify only when the sample issue proves the scan is useful.
Why it matters
Most conversion problems are arithmetic, not psychology. A form with nine fields converts worse than one with four, reliably, across industries. A required phone number costs you leads from people who'd have given an email. A CTA below the fold on mobile is a CTA most visitors never see. This audit measures the countable things first and ranks them by weight, because that's where the recoverable losses usually are. It also checks whether conversion tracking exists at all, which sounds trivial and frequently isn't, a meaningful share of sites we audit are running paid traffic with no conversion event configured, optimising against nothing.
Methodology
Paste any public URL
We fetch the page the way a browser and crawler would, no login walls, no probing.
Collect signals once
HTML, headers, robots/sitemap, and optional Lighthouse lab data feed every tool from one pass.
Score with published weights
Each check has a fixed weight that sums to 100. N/A checks leave the denominator so empty pages aren’t unfairly punished.
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See your score and the top issue immediately. Verify email for the full checklist, fixes, and PDF.
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Free Conversion Rate Audit FAQs
How is this different from the Landing Page Audit?
Landing Page Audit weights message and design. This weights funnel mechanics, tracking and speed-to-conversion.
Will fixing everything double my conversion rate?
No tool can promise that. It removes known friction; how much you recover depends on your traffic quality and offer.
Why does a required phone field get flagged?
It reliably reduces form completion. Make it optional and you generally get more leads, some of whom volunteer a number anyway.
Does it check my actual conversion rate?
No, it has no access to your analytics. It audits the page factors that influence it.
Why check for analytics tags?
Because you can't improve what you don't measure, and a surprising number of sites run ads without a conversion event configured.
Does it work on ecommerce product pages?
Yes, though ecommerce has its own patterns, cart and checkout flows need a dedicated review.
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